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SEO: The Perfect Storm

I often talk with marketers about the difference between SEO (search engine optimization) and PPC (pay per click advertising).   I remind myself that, unlike me and my team at Find and Convert (and...

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Long Tail Keyword Winning SEO Strategies

A concept that I find some clients have resisted is the use of long tail keywords and long tail copy in their website. The concept seemingly goes against common sense and intuitive interest in being...

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SEO Ranking for Competitive Keywords

How do you rank high organically for a competitive keyword?  Before we look at this, first consider if the competitive keyword you want to rank for is the right one.  Sure, there are obvious keywords...

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Long Tail Keywords

This podcast is complementary to a post I wrote on May 13th about long tail keywords. In this podcast I provide a brief explanation of long tail keywords from Chris Anderson’s book, appropriately named...

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SEO Tips from Matt Cutts (Mr. Google)

Matt Cutts is considered the face of Google which I think is brilliant because he is such a regular, unassuming guy and gives Google the persona of an approachable person.  Just brilliant! In the video...

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Two New Improvements to Google Search Results Pages

Throughout my years of doing search engine optimization (SEO), I’ve often been asked by clients, how does your inbound marketing agency keep up with all the changes from Google? The answer of course...

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